Diversity

in marketing & advertising

Camera

Vision

Our vision is to become the most loved restaurant brand in the world.

To achieve this vision, we must strive to better reflect the diverse makeup of the millions of guests that love and support our brand, both in the work as well as all people who touch the brand.

New Orleans
Our Latest

Scorecard

Popeyes US 2021

We acknowledge that the advertising and marketing industry has a lot of room to be better, to be more diverse, to be more inclusive. So today we want to share our latest scorecard and invite the whole industry to do the same.

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Scorecard
SOURCES: All numbers as of 2021 unless indicated. Brand Visitors: Race/Ethnicity from Numerator. Gender from Brand Tracking Study. Media Viewers: Delivery Share calculated by Media Agency. Casting Talent in Spots: Includes top 26 spots Yes/No weight- ed by GRPs. Casting Talent Time on Air: Includes top 26 spots time on air weighted by GRPs. Social Influencer Partners: Includes top 13 influencers weighted by spend. Company Brand Marketing Employees and Senior Leaders: As of 2021. Workforce composition metrics are derived from EEO-1 self-identification data and sum to 100% because “undeclared” is not reported. The percentage of employees that declared gender as “non-binary” was less than 1%. Senior leaders defined as Director level and above. Part- ner Agencies: Include teams supporting PLK weighted by Fees paid: GUT Miami, HMI, JKR, AMC, 500 Degrees. Production Crew: All Directors and Editors included (unweighted). For 2021, we will include 11 positions per Production Team and weight by Fees.
Our findings

Our Mandates

1

Reporting

Share an annual scorecard with the diversity of our advertising casting, media plans, influencers, and, importantly, its creators and producers: the corporate marketing, agencies and production teams.

2

Recruitment

Have at least 50% diverse talent, if not more, in the final round of interviews for all open corporate positions at Popeyes.

3

Production

Ensure ethnically diverse and/or female candidates for directors, editors, and photographers have opportunity
to bid for campaigns, where possible.

4

Creative

Champion development of diverse talent for creative functions.

5

Media Alignment

Align media buyingto better mirror diversity of guest demographics, ensuring communication reaches the right audiences.

6

Minority-owned media

Commit to track and increase over time Popeyes minority-owned media spend to support and help fuel their growth.